eM3 – Advanced Social Marketing – Web 2.0
New Program 2018
Course 3 – Wednesdays, 6:30 p.m. – 9:30 p.m., May. 2, 9, 16, 23, 30; Jun. 6, 13, 20;
When you complete this course you will have the knowledge, skills and practice to understand/know how to do:
In this course students will learn to use the major Web 2.0 sites and how to dominate a market. They will create accounts in sites such as microblogging, social networking, discussion, video sharing, photo sharing, content publishing, collaborative, review, and others, and use them to drive traffic and acquire page rank for their website/blog. They will learn and apply the principles of leverage using RSS, readers, aggregators, and directories. Among the skills they will develop will also be how to monitor online conversations about their product/services, their competition and future trends. With this course they will see first-hand the power of networking, among themselves and with others on the Internet via the online real time assignments, which will provide them with the blueprint of an efficient and effective Web 2.0 campaign. Upon completion of the micro- assignments they will have completed their term project.
Course Topics
- Why to use New Media and Social Media
- The tools of the Web 2.0 World
- Learn about RSS, readers, aggregators, directories
- Listening to Conversations
Setting up a Personal Learning Network & Social Search
Monitoring Conversations: Google Alerts & Yahoo Pipes
- Learn – Relationship Building
Microbloging
Social Networking
Discussions
- Learn how to Disseminate Content / Distribution
Presentations
Video Sharing
Bookmarks
Screencasts and demos
Podcasting
Skype or IM
Photo Sharing
Content Publishing
Articles
Blogging
Wiki
Live Streaming
- Learn how to/about – Rating Tagging
Collaborative Filtering
Reviews Recommendations
- Learn how to/about – Entertainment
Social Gaming
MMO
Virtual Worlds
- Social Marketing Analytics
- Creating strategy, tactics, setting goals and targets
- Leveraging Social Networks and Online Communities
“Web 3.0”
