eM2 – Advanced Website/Blog/Mobile Marketing
New Program 2018
Course 2 – Saturdays, 11:00 a.m. – 14:00 p.m., Feb. 17, 24; Mar. 3, 10, 17, 24, 31; Apr. 21;
When you complete this course you will have the knowledge, skills and practice to understand/know how to do:
In this course students will learn how to select an ISP to host a website/blog, purchasing a domain name, setting up a Content Management System (CMS), constructing a site/blog and making it available both for Internet users as well as mobile phone users. By the end of the course each student will have his/her own website/blog, which will be set up to make money online.
Course Topics
- Content Management Systems (CMS)
- Evaluation of CMS for websites and blogs
- Creation of a website/blog
- Effective site navigation
- Navigation for sales
- Browser solutions on the web
- Site design, Site typography, Colors and image flow
- Site requirements
- Site diagnosis methods and tools
- Effective copy techniques
- Visitor expectations
- Visitor load and its consequences
- Credit card acceptance processes
- eCommerce processes
- Checkout fundamentals, Shopping cart differences
- Permission marketing models
- Legal requirements for your site
- Domain Registration and names
- Site hosting models, Basic server issues
- Log files and metrics
- Requirements of any website
- Things to avoid
- Competition analysis
- Basic optimization
- Site load speed and its effect on Marketing
- Database and dynamic server pages
- Target marketing
- Mobile Marketing
- Facts and Figures, Audience
- Pros and Cons of Mobile Marketing
- Mobile Protocols
- Mobile Technologies
- Mobile Websites, Standards, Search
- Mobile Campaign:
- SMS/Texting
- Mobile Content
- Mcommerce
- CPA Marketing
- Pay Per Call
- Local Marketing
- Lead Generation
- Applications
- Ad Platforms
- Resources
